Avena Acquires Race Recycling
Avena Acquires Race Recycling On 1 April, Avena officially acquired Race Recycling. The acquisition brings together the only two UK organisations dedicated to specialist non-paper destruction, positioning Avena as the clear national leader in this space. Acquisitions Project Manager, Jarvis Dunham confirms: “Race Recycling’s clients will be retained and developed as part of the Group, strengthening Avena’s national […]
Avena Q1 2026 Roundup
A Strategic Start to the Year Our year began with our Annual Strategy Day, where the team gathered to align on Avena’s goals for 2026. This wasn’t just about planning; it was about action. All team members engaged in creative product development sessions and competitive, “Dragons’ Den” style sales pitches. The day established a clear […]
Textile Repurposing vs. Landfill
Textile Repurposing vs. Landfill The short answer: While sending textiles (i.e., uniform, workwear, fashion) is a linear process that results in permanent resource loss and high methane emissions, textile repurposing is a circular solution that recovers fibre value. For businesses, the choice isn’t just environmental; landfilling branded textiles poses a massive security risk, whereas Avena Group’s SecureBrand […]
AI vs Net Zero: Is Digital Innovation Enough for True Sustainability?
What is the environmental cost of AI? Artificial Intelligence (AI) is rapidly becoming a powerful tool in the race to Net Zero. But there’s a growing contradiction at the heart of this progress: while AI helps businesses cut emissions in the cloud, it accelerate consumption on the ground. The real question is no longer whether […]
Center Parcs partners with Avena for uniform repurposing solutions
A Secure and Sustainable Uniform Solution for Center Parcs Avena Group is proud to highlight its ongoing partnership with Center Parcs, delivering a secure, sustainable solution for the controlled management and destruction of end-of-life branded staff uniforms across five UK sites. Established in 2025, the collaboration ensures that all end‑of‑life garments are handled with the […]
Site Supply
The Challenge: Growing Expectations for Sustainable Disposal Site Supply, a trusted UK-wide provider of uniforms and workwear, has built a strong reputation for quality and service. However, as sustainability expectations grew among its 500+ clients, a new challenge emerged. Customers were increasingly seeking secure, environmentally disposal options, something Site Supply was not equipped to offer […]
Does the multi-billion pound rail investment overlook sustainability?
Multi-Billion Pound North West Rail Investment The UK Government’s confirmation of multi-billion-pound rail investment across the North West marks one of the most ambitious periods of infrastructure renewal the region has seen in decades. New stations, upgraded routes, and modernised facilities tied to Northern Powerhouse Rail promise faster journeys and stronger regional connectivity. Just as […]
Arla Foods Partners with Avena Group for Secure and Sustainable Workwear Solutions
A new partnership focused on security, sustainability and traceability with Arla Foods Avena Group is proud to announce a new partnership with Arla Foods Taw Valley, supporting the site with a secure and sustainable solution for managing end‑of‑life workwear. Through this collaboration, hundreds of garments worn daily by Arla colleagues will be handled through Avena’s […]
New Promotions at Avena | News: Securing the Future through Internal Leadership
Advancing Strategic Growth Through Internal Leadership Avena Group continues to deliver on its commitment to Securing the Future by announcing four significant internal appointments. These promotions reflect our dedication to creating talent and ensuring our commercial and operational teams are led by individuals with a deep-rooted understanding of our mission. Elliott Garner Appointed as Marketing […]
How to Securely Destroy Textile Materials: The Avena Guide
How to Securely Destroy Different Textile Materials Secure textile destruction is the controlled process of shredding, recycling, or permanently destroying fabrics so that materials cannot be reused, resold or misused, while minimising environmental impact. Businesses use secure textile destruction to protect brand reputation, prevent counterfeit resale and ensure compliant disposal. Why is secure textile […]