How Sustainable Is Milano‑Cortina 2026 Winter Olympics?

Is This the Most Sustainable Winter Olympics Ever? As the world counts down to the 2026 Milano Cortina Olympic and Paralympic Games, one questions keeps sliding into the conversation like a rogue snowboarder: Can this really be the most sustainable Olympics in History? With over 3,000 athletes, 116 events, 90 nations, 15 venues across four mountain […]
How Sustainable is the Premier League?

Premier League Sustainability Sustainability has become one of the Premier League’s most important fixtures, and this time there’s no option to rotate the squad. With a global audience numbering in the hundreds of millions, the League has set out an environmental sustainability strategy built around three clear priorities: Adapt the Premier League by becoming Net […]
Driving Change

Driving Change: Formula E’s Fast Track to Sustainability Formula E was built to challenge assumptions about what motorsport could be. A decade on, it’s not proving a point; it’s setting the pace. While other series are still stuck in the pits of debating net zero, Formula E is already running a global championship with sustainability […]
Hazardous Tech Waste

The hidden threat behind incorrect IT disposal Old tech isn’t a problem, until it’s thrown away carelessly. When everyday devices like laptops, desktops, smartphones and tablets end up in general waste, they create environmental hazards, fire risks and regulatory breaches. Disposal often happens during office moves, upgrades or storage clear-outs. Under time pressure, it’s treated as […]
What is Product Destruction?

Protecting your Brand with Product Destruction When products can’t be sold, returned or reused, the challenge isn’t just disposal – it’s doing it without creating risk. Branded goods leaving your control intact can damage trust, expose intellectual property and breach compliance. Product destruction closes that gap, ensuring items are eliminated securely and responsibly. At Avena, […]
The Sustainability Reset: How Brands Can Start 2026 Responsibly

2026: Your Green Reset Button 2026 isn’t just another calendar flip, it’s a golden ticket for businesses to step up and show they mean business when it comes to sustainability. Gone are the days when half-measures could slide under the radar. Today, customers want transparency, regulators demand compliance, and investors are looking for proof not […]
Avena 2025 Wrapped

Reflecting on an Incredible Year 2025 has been a landmark year for Avena. From opening our flagship depot, Apex House, to expanding the team and deepening partnerships, we’ve achieve milestones that set the stage for an exciting future Here’s a closer look at what made this year so special. Team Achievement Our teams have […]
What is your Sustainable Superpower?

Will 2026 be the year the waste starts working for you? Waste has become a visible test of operational discipline and brand integrity, making it a competitive factor rather than an administrative burden. The decisions you make about waste in the coming year will therefore have a greater impact than merely influencing your recycling statistics. […]
12 Days of Avena: A Festive Guide to Circular Success

Bringing Sustainability Into the Festive Season The festive period often brings generosity and celebration, but it also increases the volume of surplus materials, outdated stock and confidential waste that organisations must manage with care. Rather than allowing unnecessary cost, risk or environmental impact to accumulate, this season can mark a shift towards stronger control, cleaner […]
Why Does Hard Drive Destruction Matter?

Why wiping isn’t enough In an age where data is currency, the way we dispose of digital devices matters as much as how we use them. Many individuals and businesses assume that deleting files or reformatting a hard drive is sufficient to protect sensitive information. Unfortunately, it isn’t. Even after a “wipe”, fragments of data […]