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Press Release – Avena Group Acquires Assured Security Shredding

Sep 1, 2023 | Blog, News>Company Updates

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Avena Group Press Release: 1st September 2023.

Acquisition opens a third depot for secure data destruction company and enhances its coverage across London and the Midlands.East Anglia: On Thursday 31st August 2023, The Avena Group formally completed the acquisition of Assured Security Shredding Limited based in High Wycombe, Buckinghamshire.“We are excited to announce the acquisition of Assured Security Shredding Limited as another strategic milestone in the growth of The Avena Group,” says Ken Crawshaw, founder and director. “This deal will allow for more efficient operations in the London and South-West UK areas while providing a further operating base to accommodate strong company growth into the future.”Terry Prickett, Managing Director of Assured Security Shredding adds “We will continue to operate with our existing staff but coming from a stronger position as part of a larger national group.”Terry will be playing a key ongoing role in Avena’s London operations for the foreseeable future, backed by their nationwide operations team, and the Buckinghamshire facility will remain intact. In line with Avena’s company growth, this will provide job security for Assured Security’s existing employees and continue to provide job opportunities in the area.While customers of Assured Security will in due course see their accounts transferred to The Avena Group, they will continue to enjoy the service levels to which they are accustomed. They will also be served by a dedicated Customer Care team that they can contact at any time for support.The acquisition also brings environmental benefits to The Avena Group: with their operations now also strategically based within easy reach of both London and the Midlands they will see tangible reductions in fuel consumption and carbon emissions, leading to cost savings they can pass on to customers, and a closer alignment with their CSR goals.Avena has established a key position in the paper shredding and recycling sector with its innovative SECURALL® service offering secure and sustainable data destruction that complies with the requirements of GDPR and ISO 14001. This is complemented by their SECURETECH® IT and media destruction and SECUREBRAND® textile destruction and recycling services.Assured Security is a perfect fit for Avena Group’s expansion strategy. Both companies are ISO 9001 and ISO 14001 accredited. Both employ security-vetted, uniformed personnel and operate a fleet of real-time satellite-tracked vehicles to ensure document confidentiality and security in transit. And like Avena Group, they have always been committed to customer service excellence and a strategy that will meet the challenges of information management and security into the future.  

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About The Author

Ellie Johnson

Ellie is a Marketing Executive at Avena Group, supporting strategic marketing initiatives that contribute to brand growth and commercial performance. She graduated in 2025 with a First Class degree in Marketing and Management, developing a strong foundation in strategic marketing, consumer behaviour, commercial decision‑making, and management. She has a focus on continuing to develop her understanding of business operations and decision‑making.