Secure uniform destruction for defence, police and Tier 1 contractors
Secure Sustainability in High-Security Sectors Defence contractors, police forces and national security organisations are facing a growing operational tension. On one side, procurement frameworks and ESG policies are demanding measurable environmental performance. On the other, uniforms, tactical PPE and branded garments must never fall into uncontrolled circulation. In most industries, recycling clothing is straightforward. Garments […]
Eurostar
The Challenge: A Decade of Uniforms Eurostar, the high-speed rail service, is defined by its commitment to seamless travel and a unified brand identity. In 2025, Eurostar introduced a new staff uniform to bring its updated brand promise to life and create consistency across its international teams. This change created a significant logistical challenge: the […]
Keeping Marathons Green for the Long Run
The Finish Line is Just the Beginning Every year, major marathons transform city streets into rivers of human ambition, but they also leave behind a massive logistical footprint. In 2026, the London Marathon set a staggering world record with 56,640 finishers, while the ballot for the 2026 race saw a historic 1.13 million applications. The […]
Avena Acquires Race Recycling
Avena Acquires Race Recycling On 1 April, Avena officially acquired Race Recycling. The acquisition brings together the only two UK organisations dedicated to specialist non-paper destruction, positioning Avena as the clear national leader in this space. Acquisitions Project Manager, Jarvis Dunham confirms: “Race Recycling’s clients will be retained and developed as part of the Group, strengthening Avena’s national […]
Textile Repurposing vs. Landfill
Textile Repurposing vs. Landfill The short answer: While sending textiles (i.e., uniform, workwear, fashion) is a linear process that results in permanent resource loss and high methane emissions, textile repurposing is a circular solution that recovers fibre value. For businesses, the choice isn’t just environmental; landfilling branded textiles poses a massive security risk, whereas Avena Group’s SecureBrand […]
AI vs Net Zero: Is Digital Innovation Enough for True Sustainability?
What is the environmental cost of AI? Artificial Intelligence (AI) is rapidly becoming a powerful tool in the race to Net Zero. But there’s a growing contradiction at the heart of this progress: while AI helps businesses cut emissions in the cloud, it accelerate consumption on the ground. The real question is no longer whether […]
Center Parcs partners with Avena for uniform repurposing solutions
A Secure and Sustainable Uniform Solution for Center Parcs Avena Group is proud to highlight its ongoing partnership with Center Parcs, delivering a secure, sustainable solution for the controlled management and destruction of end-of-life branded staff uniforms across five UK sites. Established in 2025, the collaboration ensures that all end‑of‑life garments are handled with the […]
Site Supply
The Challenge: Growing Expectations for Sustainable Disposal Site Supply, a trusted UK-wide provider of uniforms and workwear, has built a strong reputation for quality and service. However, as sustainability expectations grew among its 500+ clients, a new challenge emerged. Customers were increasingly seeking secure, environmentally disposal options, something Site Supply was not equipped to offer […]
Does the multi-billion pound rail investment overlook sustainability?
Multi-Billion Pound North West Rail Investment The UK Government’s confirmation of multi-billion-pound rail investment across the North West marks one of the most ambitious periods of infrastructure renewal the region has seen in decades. New stations, upgraded routes, and modernised facilities tied to Northern Powerhouse Rail promise faster journeys and stronger regional connectivity. Just as […]
New Promotions at Avena | News: Securing the Future through Internal Leadership
Advancing Strategic Growth Through Internal Leadership Avena Group continues to deliver on its commitment to Securing the Future by announcing four significant internal appointments. These promotions reflect our dedication to creating talent and ensuring our commercial and operational teams are led by individuals with a deep-rooted understanding of our mission. Elliott Garner Appointed as Marketing […]