A Secure and Sustainable Uniform Solution for Center Parcs
Avena Group is proud to highlight its ongoing partnership with Center Parcs, delivering a secure, sustainable solution for the controlled management and destruction of end-of-life branded staff uniforms across five UK sites.
Established in 2025, the collaboration ensures that all end‑of‑life garments are handled with the highest levels of security to protect the Center Parcs brand and prevent unauthorised reuse. Through Avena’s SecureBrand® service, uniforms are processed in a compliant, closed‑loop system that eliminates the risk of brand exposure while maximising responsible material outcomes.
Tangible Environmental Impact
This partnership demonstrates Center Parcs’ strong commitment to circular economy principles and responsible resource management. Since launch, the programme has achieved significant results:
Key Outcomes
- Total volume managed: 11,416kg of branded uniform items securely collected and processed
- Carbon mitigation: Estimated 5,597kg of CO₂e saved through landfill diversion, helping reduce Center Parcs’ Scope 3 emissions
- UK-wide coverage: Streamlined collection and processing services now active across Woburn Forest, Sherwood Forest, Whinfell Forest, Elveden Forest, and Longleat Forest
By diverting 100% of branded uniforms from landfill, Avena’s SecureBrand® service helps Center Parcs strengthen its sustainability performance while maintaining full brand integrity.
Supporting Circularity Across the UK
Avena’s continued work with Center Parcs reflects a shared vision: reducing waste, protecting brand assets, and giving textiles a meaningful second life. As the partnership continues, both organisations remain committed to creating scalable, secure, and environmentally responsible solutions for workwear and textile disposal.
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