Delivering Sustainability Across Infrastructure: M Group Services Partners with Avena
M Group Services supports both public and private sector clients across the UK and Ireland delivering =essential infrastructure services across water, energy, highways, rail, aviation, and telecommunications. With over 11,000 employees operating across more than 240 locations, their vision is clear: to deliver infrastructure services for life, and to do so sustainably, and safely.
As part of their continued evolution and commitment to operational excellence, M Group faced a challenge shared by many large infrastructure providers: how to securely and sustainably dispose of branded workwear at the end of its lifecycle.
A Solution Built for Security and Sustainability
With branded uniforms spread across hundreds of sites, M Group Services needed a disposal solution that would reduce environmental impact while protecting the brand from reputational risk or potential misuse.
That’s where Avena came in.
Avena’s SecureBrand® service was designed to meet this exact challenge, providing secure textile destruction with full traceability and a zero to landfill guarantee. From the moment of collection to eventual destruction, every stage of the process is monitored and controlled by security-vetted staff, unmarked vehicles with CCTV and GPS tracking, and rigorous documentation protocols.
The garments are securely shredded and processed at Avena’s UK-based facility in line with our secure and sustainable process. Avena’s zero- to-landfill policy ensures that 100% of textile waste is diverted from landfill and when possible, given a new life through their sustainable repurposing and remanufacturing solution, supporting a circular economy while eliminating the risk of branded garments being misused.
Supporting M Group’s Sustainability Mission
At its core, M Group is committed to responsible delivery. That includes sustainability not just as a policy, but as a measurable outcome. Partnering with Avena enables the business to:
- Divert workwear from landfill, contributing to their carbon savings
- Meet environmental auditing requirements with detailed documentation and certification
- Advance group-wide ESG performance
This aligns with M Group’s broader environmental ambitions, helping the organisation deliver against its values and mission, while strengthening long-term resilience across all its operations.
Operational Efficiency with Total Oversight
Beyond sustainability, the Avena partnership has delivered tangible operational benefits. With a single, standardised national solution, M Group has replaced fragmented, site-specific approaches with a unified, secure process for end-of-life textiles.
Leading by Example in Infrastructure
By balancing safety, performance, and environmental responsibility M Group Services is proving that essential infrastructure can be delivered without compromise. By working with Avena, they’re not just disposing of workwear, they’re turning a logistical challenge into a sustainability success story.
Whether you operate across 2 sites or 200, Avena’s SecureBrand® service offers the peace of mind, traceability, and environmental performance today’s infrastructure leader’s demand.
Interesting in learning more about our services? Speak to one of our experts today.
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