The Challenge: Secure and Sustainable Workwear Disposal at Scale
M Group Services is one of the UK and Ireland’s leading providers of essential infrastructure services. With over 11,000 employees across 240 locations, their operations serve both public and private sectors, spanning across water, energy, telecoms, highways, rail, and aviation. As a business built on responsibility, safety, and sustainability, M Group recognised the importance of securely and sustainably managing the disposal of branded workwear.
With thousands of uniforms worn across high-visibility, safety-critical environments, the risk of improper disposal wasn’t just reputational, it was operational. M Group needed a solution that aligned with their sustainability goals, enhanced security, and provided full traceability, without disrupting their essential work.
The Solution: Avena’s SecureBrand® Workwear Disposal Service
Avena delivered a tailored SecureBrand® solution to meet M Group’s specific needs. Designed for secure textile destruction, the service ensures zero landfill, full traceability, and maximum environmental value.
Avena’s DBS-checked operatives collect old uniforms directly from M Group’s locations using GPS-tracked, unmarked vehicles equipped with CCTV. Garments are securely transported to Avena’s accredited facility, where they’re shredded and processed in line with our secure and sustainable process.
Avena’s zero- to-landfill policy ensures that 100% of textile waste is diverted from landfill and when possible, given a new life through their sustainable repurposing and remanufacturing solution, supporting a circular economy while eliminating the risk of branded garments being misused.
Detailed monthly reporting, including volumes, carbon impact, and certification of destruction, provides M Group with reliable environmental data to support audits and track progress against their corporate ESG goals.
The Result: Supporting a Circular Economy While Protecting Brand Integrity
Through their partnership with Avena, M Group now operates a streamlined and secure system for managing end-of-life workwear. This partnership enhances their environmental credentials while ensuring all branded garments are disposed of responsibly and never fall into unauthorised hands.
Crucially, Avena’s solution supports M Group’s long-term sustainability strategy by significantly reducing textile waste sent to landfill and improving transparency across workwear disposal. The ability to verify every step of the destruction and repurposing process not only boosts internal oversight but also builds trust with clients and stakeholders.
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