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SDG 14: Life Below Water

Mar 11, 2025 | Blog, Education>Knowledge Base

Table of Contents

Introduction to SDG 14

Oceans produce at least 50% of the planet’s oxygen and are crucial for human survival. However, human activities have led to pollution, coastal eutrophication, and microplastic contamination, threatening marine biodiversity and ecosystem balance. 

The Role of Waste Diversion in Mitigating Pollution

  • Landfill Leachate Prevention: Waste in landfill produces leachate, a toxic liquid that can seep into waterways, harming marine life. Diverting waste from landfill is crucial in preventing this contamination.
  • Reducing Plastic Pollution: Textile waste, particularly synthetic fibres, contributes significantly to microplastic pollution in oceans. Proper disposal and repurposing of textiles are necessary to reduce this threat.
 

Avena’s Commitment to Ocean Conservation

  • Zero Landfill Policy: Our sustainable waste management practices ensure that disposed materials are responsibly processed, minimising their impact on marine ecosystems.
  • Secure Recycling: By securely destroying and recycling paper, textiles, and IT assets, we prevent harmful substances from reaching oceans.
  • Reducing Incineration Emissions: Lowering carbon emissions by diverting materials from incineration, mitigating ocean acidification.
 

Conclusion

Protecting our oceans requires reducing waste, lowering CO2 emissions, and preventing landfill pollution. Avena plays a critical role in conserving marine environments by providing sustainable, secure waste management solutions that align with SDG 14 goals.

About The Author

Ellie Johnson

Ellie is a Marketing Executive at Avena Group, supporting strategic marketing initiatives that contribute to brand growth and commercial performance. She graduated in 2025 with a First Class degree in Marketing and Management, developing a strong foundation in strategic marketing, consumer behaviour, commercial decision‑making, and management. She has a focus on continuing to develop her understanding of business operations and decision‑making.