The Challenge: Growing Expectations for Sustainable Disposal
Site Supply, a trusted UK-wide provider of uniforms and workwear, has built a strong reputation for quality and service. However, as sustainability expectations grew among its 500+ clients, a new challenge emerged. Customers were increasingly seeking secure, environmentally disposal options, something Site Supply was not equipped to offer directly. After exploring various providers, Site Supply contacted Avena.
The Solution: SecureBrand® Enables Secure Circularity
Site Supply established a strategic partnership with Avena to offer a secure, sustainable end-of-life solution for uniforms. Through this collaboration, Site Supply gained access to Avena’s industry-leading SecureBrand® service enabling them to extend this offering to their entre customer base. The services ensure complete destruction and repurposing of textiles, with full traceability and environmental reporting, aligning with the sustainability goals of Site Supply’s clients.
The Result: Uniforms diverted from landfill
Site Supply now provides an exclusive, secure disposal service to its extensive client network. The result: zero uniforms sent to landfill by any customer who has adopted the service. Clients benefit from measurable environmental savings and transparent reporting.
Notably, Site Supply also introduced Avena to Sunseeker International who now diverts its fabric waste and offcuts from landfill, further amplifying the sustainability impact of the partnership.
Testimonial: A partnership built on trust
“Avena has been instrumental in helping us meet the growing sustainability expectations of our clients. Their SecureBrand solution is reliable, transparent, and incredibly easy to integrate into our service offering. The environmental reporting and guaranteed textile repurposing gave our customers a real peace of mind. Thanks to Avena, we now provide a secure end-of-life route for all uniforms that keeps materials out of landfill and supports a more circular approach to textile waste.”
– Paul Smith, Sales Director at Site Supply
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