Case Studies
easyJet
The Challenge: Managing Retired Airline Uniforms Securely and Sustainably easyJet, one of Europe’s leading airlines, introduced a brand new uniform in 2026. With the new uniform rolled out to all of its cabin crew and flight deck personnel, easyJet needed a secure and...
BACA Workwear and Safety
BACA Workwear and Safety, one of the UK's leading workwear and safety solutions providers, has partnered with Avena Group to offer businesses a secure and sustainable solution for managing end-of-life branded workwear and uniforms. Through the SecureBrand® solution,...
Stevensons
Stevensons, one of the UK's leading school uniform and sportswear suppliers, partnered with Avena Group to implement a secure and sustainable solution for managing end-of-life branded school uniforms. Through SecureBrand®, Stevensons is protecting school identities,...
Alun Griffiths
The Challenge: Managing branded PPE securely whilst reducing environmental impact Alun Griffiths, a regional civil engineering contractor that helps connect communities through road, rail, water, and utilities, generates significant volumes of end-of-life PPE and...
Eurostar
The Challenge: A Decade of Uniforms Eurostar, the high-speed rail service, is defined by its commitment to seamless travel and a unified brand identity. In 2025, Eurostar introduced a new staff uniform to bring its updated brand promise to life and create consistency...
Center Parcs partners with Avena for uniform repurposing solutions
A Secure and Sustainable Uniform Solution for Center Parcs Avena Group is proud to highlight its ongoing partnership with Center Parcs, delivering a secure, sustainable solution for the controlled management and destruction of end-of-life branded staff uniforms across...
Site Supply
The Challenge: Growing Expectations for Sustainable Disposal Site Supply, a trusted UK-wide provider of uniforms and workwear, has built a strong reputation for quality and service. However, as sustainability expectations grew among its 500+ clients, a new challenge...
Arla Foods Partners with Avena Group for Secure and Sustainable Workwear Solutions
A new partnership focused on security, sustainability and traceability with Arla Foods Avena Group is proud to announce a new partnership with Arla Foods Taw Valley, supporting the site with a secure and sustainable solution for managing end‑of‑life workwear. Through...
Ormiston Six Villages Academy
The Challenge: Managing Confidential Waste in an Educational Setting Ormiston Six Villages Academy faced ongoing challenges in managing its confidential waste processes. They struggled to find a reliable company that offered clear information about the disposal of...
Micronclean
The Challenge: Turning Garment Waste into Opportunity As part of its ambitious MicronGreen Strategy for 2025, Micronclean set a target to reduce overall waste by 5%. A major hurdle was the secure and sustainable disposal of over 180,000 garments annually from its...