Our Management Team

At Avena, our management team work to empower our staff to achieve both professional and personal goals. They lead by living up to core values of integrity, honesty, and trust. They take responsibility for projects and tasks and challenge each other to ensure the business succeeds.

Our Business Consultants

Our regional business consultants are dedicated to ensuring our customer’s needs are met across the UK. They will discuss each client’s needs to tailor a unique package of shredding and/or recycling services that meets their requirements and then act as a dedicated point of contact for ongoing support.

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Ken Crawshaw

Managing Director

From a young age Ken has always been entrepreneurial and he set out to develop a business that was built on his personal vision and values. Establishing Avena in 2011 Ken has built Avena from the ground up, establishing its core purpose to protect businesses and individuals against the challenges faced by identity theft. As Avena has grown, Ken has taken a hands-on approach to ensure we are always striving to exceed customer expectations and go that extra mile. Ken works to relentlessly drive business performance with his team to meet challenging strategic objectives – a firm believer in ensuring team motivation through strong leadership skills that empower others to succeed. Living up to core values of integrity, honesty and trust his mission has always been to give individuals confidence by supporting them to do the right things.

Outside of work Ken is at home in the city or country, whatever involves fun & activity.  A goal-orientated person – you will find him busy outdoors in all weathers!

Michael Tippling

Internal Sales Team Leader

Michael joined Avena in February 2018 as a new member of our Internal Sales Team. Michael was instantly successful in ensuring company growth not only by winning new business but also enhancing our current customers experience. Two years later Michael was promoted to Internal Sales Team Leader. Michael is focussed on sales strategy, recruiting talent & leading his ever growing team to success. Michael’s end goal is to drive Avena to be the go-to provider of secure destruction (Documents, Clothing or IT Material) for UK Businesses – being the number 1 provider in terms of both size and customer service.

Outside of work, Michael’s interests revolve around sports as a failed professional sportsman in both Football & Athletics. His time is occupied by 3 young children and house renovations.


Jason Doe

Operations Manager

Jason joined as a service representative in 2015 and through personal training & development has now become our operations manager for the business. His core responsibility is direct responsibility for our hub managers and indirectly for all our service representatives and operations teams across our branches (Midlands, London & East Anglia).

Outside of work, Jason is a massive football fan and loves keeping fit. He enjoys all things outdoors including, kayaking, and hiking with his two children.

Martin Lloyd

Sales Director

Martin joined Avena as our General Manager in January 2021 and has now taken the role of Sales Director. Although Martin officially joined Avena in 2021, he has been working within the business as a Coach & Mentor over the past 4 years and has helped the Team to achieve success in their respective roles. Martin is a qualified NLP practitioner which furnishes him with the necessary tools to communicate & empower the Team to be the very best they can be. Martin brings 22 years’ experience in the information security industry to his role at Avena.

Outside of work Martin enjoys open-water swimming and volunteers his time with Cheshire Scouts and The Duke of Edinburgh Award.

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Tanya Culwick

Finance Manager

Tanya joined our management team in 2021. With Avena’s rapid growth it is essential we have someone with Tanya’s experience leading our finance department. Tanya has over 12 years’ experience in varying accounting and finance roles. One of Tanya’s key objectives is to review our current processes, with the aim to implement improvements that will streamline our financial functions, controls, and reporting.

Outside of work Tanya enjoys spending time at her allotment and walking the Norfolk costal paths. One thing we are all learning in the office, is more about trains. Tanya is a huge train enthusiast, and we are all eagerly awaiting the addition of a model train to Tanya’s desk.

Elliott Day

Senior Business Consultant

Elliott joined in September 2020 after gaining his degree in Criminology from Anglia Ruskin University. Elliott is recently responsible for setting new records within Avena and achieved the best ever first 6-month sales period. Drawing on his natural competitive side Elliott has been promoted to sales team leader. Whilst studying Elliott joined The Norfolk Constabulary as a Special Constable who play a vital role in tackling crime & confronting anti-sociable behaviour alongside the Police.

Outside of work Elliott loves socialising with friends, spending time outdoors and all things sport. With a keen interest in Carp fishing, football, and boxing.

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Louisa Staite

Regional Business Consultant

Since joining Avena, Lou has made an impact within the office, often found talking with her prospects about anything to do with travelling or her other passion a sustainable future. Lou is passionate and enthusiastic in ensuring all her clients are getting the best service by going above and beyond which includes thorough advice and guidance.

Outside of work, Lou’s passion is travelling and often found talking about where her new adventure is next. She has recently returned from Thailand and Cambodia volunteering in an Elephant sanctuary and building a school.

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Telephone: 0845 5219892

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