Securing The Future.

Privacy Policy


The policy: This privacy policy notice is for Avena Environmental Ltd, and this website;, registered to Beacon House, Turbine Way, Ecotech Business Park, Swaffham, PE37 7XJ and governs the privacy of those who use it. The purpose of this policy is to explain to you how we control, process, handle and protect your personal information including while browsing or using this website, including your rights under current laws and regulations. If you do not agree to the following policy, you may wish to cease viewing / using this website.

Policy key definitions:

• “I”, “our”, “us”, or “we” refer to the business, Avena Environmental Ltd, Secure Specialist Shredding Ltd, or Shredex Ltd.
• “you”, “the user” refer to the person(s) using this website.
• GDPR means General Data Protection Act.
• PECR means Privacy & Electronic Communications Regulation.
• ICO means Information Commissioner’s Office.
• Cookies mean small files stored on a user’s computer or device.

Email Disclaimer

Any content or commentary produced regarding GDPR is how Avena Group interprets it, the information is specifically for general guidance only and shall not constitute legal advice. As a result, this content is provided for informational purposes only and should not be relied upon as legal advice or to determine how GDPR might apply to you and your organisation. We advise that you work with a legally qualified professional to discuss GDPR, how it will affect your business and how you can ensure compliance.

This email may contain confidential information and/or copyright material and is intended for the use of the addressee only. If you have received this transmission in error you may not reproduce, copy, distribute or disclose its contents to anyone else. Please notify the Avena sender on the above number or by return immediately and delete this email from your computer system. Any views expressed in this email are those of the individual sender and may not necessarily reflect the views of Avena Environmental Limited. This email and attachments are scanned for all viruses known by this computer system. However, we do recommend to scan all emails and attachments received before opening them.

Avena is a registered trademark for the Avena Group and its subsidiaries

Processing of your personal data

Under the GDPR (General Data Protection Regulation) we control and / or process any personal information about you electronically using defined legal bases. We are registered with the ICO under the Data Protection Register, our registration number is: Z2488841.
We shall stop processing your personal information if the lawful basis used is no longer relevant.
We use your personal information to provide our services, process payments and communicate with you about orders, products and services.
Your individual rights

Under the GDPR your rights are defined under categories as follows. You can read more about your rights in details here;
• the right to be informed;
• the right of access;
• the right to rectification;
• the right to erasure;
• the right to restrict processing;
• the right to data portability;
• the right to object; and
• the right not to be subject to automated decision-making including profiling.

If you have any questions or objection as to how we collect and process your personal information, please contact our Customer Service. You also have the right to complain to the ICO if you feel there is a problem with the way we are handling your data.
We handle subject access requests in accordance with the GDPR.


Internet cookies

We use Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behaviour and their devices (in particular device’s IP address (captured and stored only in anonymized form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), preferred language used to display our website). Hotjar stores this information in a pseudonymized user profile.

You can opt-out to the creation of a user profile, Hotjar’s storing of data about your usage of our site and Hotjar’s use of tracking cookies on other websites by following this opt-out link.

If you do not want to receive e-mail or other communications from us, please adjust your subscription settings within the e-mail received.

What personal information about customers avena collect?
We collect your personal information in order to provide and continually improve our products and services.

Here are the types of information we gather:

• Information you give us: we receive and store any information you provide in relation to our services. You can choose not to provide certain information but then you might not be able to take full advantage of our services.
• Automatic information: we automatically receive and store certain types of information when you use our services, such as information about your usage, including your interaction with our digital services including our website. Like many websites, we use cookies and other unique identifiers and we obtain certain types of information when your web browser or device accesses this and other content served by or on behalf of Avena on other websites. A more detailed description can be found below.
• Information from other sources: we might receive information about you from other sources. Such sources include search results and links including paid listings & credit history information from credit bureaus, which we use to help prevent and detect fraud.


Data security and protection

We ensure the security of any personal information we hold by using secure data storage technologies and precise procedures in how we store, access and manage that information. Our methods meet the GDPR compliance requirement.

Transparent privacy explanations

We have provided some further explanations about user privacy and the way we use this website to help promote a transparent and honest user privacy methodology.

Resources & further information
Overview of the GDPR – General Data Protection Regulation
Data Protection Act 1998
Privacy and Electronic Communications Regulations 2003
The Guide to the PECR 2003
Facebook Privacy Policy
Google Privacy Policy
Linkedin Privacy Policy

Get A Quote

To get a quote for shredding or destruction services, please fill in the contact form and a member of our support team will contact you within 24 hours.